Market scale Capitalize on California Walnut Board & Commission’s position as the producer of over 99% of the U.S. English walnut supply and a global player by targeting large-scale retailers, foodservice operators, and international distributors seeking a premium, sustainable ingredient with broad name recognition.

Sustainability value Leverage the emphasis on sustainability and omega-3 rich walnuts to pitch clean-label, plant-based ingredient solutions for snacks, bakery, and dairy alternatives, aligning with current consumer demand and potential co-brand opportunities.

New leadership With the appointment of a director of research and technical affairs, present opportunities for collaborative product development, quality assurance partnerships, and joint R&D programs to optimize yield, postharvest handling, and regulatory compliance for customers.

USDA funding Exploit recent USDA funding and trade program support to co-fund promotions, retail campaigns, and trade missions in key export markets, offering clients enhanced visibility and accelerated access to new geographies.

Cross-promo potential Propose bundled promotions and co-marketing with partner foods (e.g., dates, pears) and health-focused campaigns (American Heart Month) to drive category growth, increase basket size, and create synergistic displays for retailers and foodservice.