Sustainability Focus The National Pork Board emphasizes sustainability and responsible farming, presenting opportunities to offer traceability, welfare-compliant supply chain solutions, and ESG-focused partnerships that align with their mission to protect pigs, people, and the planet.

Biocontainment Resources Recent launch of biocontainment resources for disease event preparedness signals a need for biosecurity tools, training platforms, and incident response solutions that can be sold to producers, veterinarians, and show pig operations.

Consumer Engagement Expansion into targeted lifestyle brands and Hispanic Gen Z/Millennial outreach suggests opportunities in digital marketing services, branded content, influencer programs, and localization strategies to grow pork consumer demand.

Retail Partnerships Active collaborations with retailers like IGA and participation in holiday promotions indicate demand for retail activation, shopper marketing, and data-driven merchandising to increase pork lift at point of sale.

Affiliates & Funding Significant funding and collaboration with industry bodies and regional programs (Plan of Work, Texas partnerships) create openings for consulting, program management, and technology platforms that support grant administration, tracking, and industry-wide initiatives.