Retail Partnerships The National Pork Board already runs retailer promotions (notably with IGA) to boost pork sales. This presents an opportunity to offer end-to-end retail marketing programs including co-branded campaigns, shopper marketing analytics, digital media, and ROI measurement to attract more retailers and expand pork categories.

Multicultural Growth The Explora Todo El Gusto Del Pork lifestyle launch targets Hispanic Gen Z and Millennials, signaling demand for multicultural content and influencer-led campaigns. Propose localized creative, influencer partnerships, social media activation, and performance data to scale engagement in diverse consumer segments.

Education Partnerships With a mission focused on research, promotion, and SHIC Plan of Work, National Pork Board represents demand for data analytics, sustainability reporting tools, lifecycle assessment data, and educator-friendly modules for producers, processors, and retailers. These offerings can support measurement of impact and evidence-based messaging.

Tech Enablement As a mid-sized association with substantial revenue, National Pork Board could benefit from modern association management solutions, CRM, event management, and marketing automation to streamline outreach, memberships, and partnerships, supplemented by existing project management tools to improve efficiency.

Strategic Leadership Leadership changes including a new CEO and GC, combined with strong engagement and partnerships, create opportunities for executive communications, PR, governance tooling, and compliance-related services to bolster stakeholder relations and risk management for strategic initiatives.