Brand Expansion Opportunities The California Avocado Commission uses targeted advertising campaigns and expanded trade support programs to promote California avocados, indicating potential for partnerships in digital marketing, advertising, and trade promotion services.

Consumer Engagement Potential With recent focus on maintaining consumer preference and premium positioning through advertising initiatives, there are opportunities to collaborate on innovative consumer engagement campaigns, loyalty programs, and data analytics solutions.

Trade and Retail Growth The launch of expanded trade support programs targeting retail and foodservice channels suggests a market opening for supply chain management, point-of-sale marketing, and B2B digital platforms to support sales growth.

Leadership and Strategic Development Recent leadership changes and strategic hires, such as the appointment of new key executives, open avenues for consulting, leadership development, and organizational strategy services to support continued growth.

Market Competitiveness As a prominent player in the produce industry with a focus on premium branding, there are opportunities to offer market research, competitive intelligence, and branding strategies that enhance California avocado’s market positioning and customer appeal.