National Watermelon Promotion Board
Advertising ServicesFlorida, United States11-50 Employees
The National Watermelon Promotion Board is a nonprofit organization dedicated to increasing consumer demand for watermelon through promotion, research, and education. It represents nearly 700 growers, shippers and importers nationwide and funds its activities through mandatory assessments, operating under USDA oversight. Based in Winter Springs, Florida, the board was founded in 1989 and is governed by a diverse board of producers, handlers, importers and a public member. Its primary customers are industry participants—growers, shippers and importers—who support programs intended to advance watermelon demand and category awareness among retailers and consumers. A notable recent development is the 2024 launch of a consumer research and Marketing Guide designed to help retailers and producers make fact-based decisions to grow opportunities within the watermelon category.