AWS PPA (formerly EDP): how to use your committed spend on SaaS tools

Your company committed $2 million a year to AWS. Twelve months later, you're staring at a gap between what you've spent and what you owe. That gap doesn't roll over. It doesn't earn interest. You pay it anyway.

This is the reality for a lot of enterprises managing an AWS Enterprise Discount Program commitment. According to Gartner, worldwide public cloud spending hit $723 billion in 2025 and will cross a trillion in 2026. A significant chunk of that budget sits inside AWS EDP and PPA agreements where organizations are locked into spend floors that only ratchet upward. If you undershoot your commitment, you still pay the full amount.

There's a smarter way to close that gap. AWS Marketplace purchases, including SaaS tools your sales and revenue teams already use, can count toward your AWS EDP or PPA commitment. Most procurement teams don't realize this. It changes the math entirely.

How AWS EDP and PPA committed spend actually works

An AWS EDP (now officially called a Private Pricing Agreement, though most people still say EDP) is a volume discount deal between your organization and Amazon Web Services. You commit to spending a minimum amount per year, usually across a one to five year term, and AWS gives you a percentage discount on services in return.

The discount scales with commitment size. According to CloudForecast's 2025 negotiation guide, a $1 million annual commitment typically gets you 6-9% off. Three-year agreements push that closer to 15%. If you're committing tens of millions annually, you can push into the 20% range. Strategic pricing breaks kick in at $1.5M, $2M, and $5M where a small bump in commitment triggers a disproportionately larger discount.

Your AWS EDP commitment can only go up.

If you committed $2 million in 2024, you can't drop to $1.75 million in 2025. You're locked into a floor that moves in one direction. And if you don't hit your number, you owe the difference at year end. Nothing carries over to the next period.

So what about the EDP vs PPA question everyone asks? Practically nothing separates them. Duckbill Group confirmed the two are functionally identical. AWS deprecated the EDP label and now uses PPA for all new contracts. If your old agreement said EDP and your renewal says PPA, only the name changed.

Are you confident your team is actually spending enough to hit your committed floor every quarter?

How AWS Marketplace SaaS purchases count toward your EDP commitment

This is the part most FinOps and procurement teams miss.

AWS Marketplace purchases can count toward your EDP or PPA commitment. Third-party SaaS tools bought through the Marketplace aren't separate budget line items. They draw down the same committed spend pool you've already agreed to pay.

The typical cap is 20% of your total annual commitment. So if your organization committed $4 million to AWS annually, up to $1 million in Marketplace SaaS purchases could count toward that number. That's a million dollars in tools you were probably going to buy anyway, now pulling double duty against your AWS commitment.

One critical update to know about. Starting May 2025, AWS changed its Marketplace SaaS policy. Only SaaS products fully deployed on AWS infrastructure now qualify for commitment retirement. Products running on non-AWS infrastructure no longer count, regardless of when the deal was signed. What matters is the invoice date. Anything invoiced after May 1, 2025 for non-qualifying products won't draw down your commitment.

This makes the "Deployed on AWS" badge on Marketplace listings more important than it used to be. Before you route a purchase through the Marketplace to offset your AWS EDP commitment, check whether the product carries that badge.

If it doesn't, the spend won't count.

What SaaS tools is your team buying outside the Marketplace that could be routed through it instead?

Which sales intelligence tools are on AWS Marketplace

If you're running a B2B sales team, you're spending money on contact data, enrichment, and prospecting tools. Probably a lot of money. And there's a good chance those purchases aren't touching your AWS commitment at all.

Sales intelligence tools are increasingly showing up on AWS Marketplace. That means you can consolidate that spend under your existing cloud agreement.

Gong has a Marketplace listing and is fully built on AWS. It's one of the most popular revenue intelligence tools on the market, with over 4,500 companies relying on it. For enterprises already running Gong, routing the contract through AWS is straightforward. Gong transacts via private offer on the Marketplace, and the subscription bills directly through your AWS account. And they’re actually LeadIQ partners! You can get the LeadIQ + Gong bundle here. 

LeadIQ is also on AWS Marketplace, deployed on AWS infrastructure, with SOC 2 Type II certification and GDPR compliance built in. The platform handles contact discovery, verification, and data enrichment in one tool. 

Build your sales stack on a single AWS bill

LeadIQ isn't the only sales tool on AWS Marketplace. Salesloft is listed there as well. So are several other tools across the GTM stack.

The strategic play for RevOps and FinOps teams is consolidation. Instead of managing separate vendor contracts, invoices, and renewal cycles for your contact data provider and your sales engagement platform, you route everything through AWS Marketplace. One bill. One procurement process. One spend pool drawing down your EDP commitment.

What a consolidated AWS Marketplace sales stack looks like:

• LeadIQ for B2B contact data, CRM enrichment, AI prospecting, and champion tracking.
• Salesloft or Outreach for sales engagement and sequencing
• Gong for conversation intelligence and call recording
• Your CRM stays separate (Salesforce and HubSpot aren't on the Marketplace), but the tools above integrate natively with both

Every dollar spent on these tools through the Marketplace counts toward your AWS commitment, up to the 25% cap. For a team with a $3 million annual commitment, that's $750,000 in sales tooling that effectively becomes part of the spend you were going to owe regardless.

Does your finance team know that your sales stack could be drawing down cloud commitment instead of sitting in separate budget line items?

According to nOps research, organizations with mature FinOps practices achieve 30-40% cost reduction in cloud spending. Consolidating SaaS procurement through the Marketplace follows the same principle: make every committed dollar work harder.

How to purchase LeadIQ through AWS Marketplace

If you've got an active AWS EDP or PPA and your sales team needs a prospecting and enrichment platform, the process is simple.

Go to LeadIQ's AWS Marketplace listing. You can subscribe directly or contact us for a private offer for custom pricing and contract terms. The subscription bills through your existing AWS account, counts toward your Marketplace spend allocation, and draws down your EDP or PPA commitment automatically.

No new vendor onboarding. No separate procurement approval cycle. Your FinOps team sees it as part of your AWS spend. Your sales team gets the tools they need. And your committed spend gap gets smaller without buying a single additional compute instance.

AWS EDP and SaaS procurement: FAQs

What is AWS EDP?

AWS EDP stands for AWS Enterprise Discount Program. It's a volume discount agreement where your organization commits to a minimum annual AWS spend in exchange for a percentage discount on services. AWS has since renamed EDP to PPA (Private Pricing Agreement), but the mechanics are the same.

What is the difference between AWS EDP and PPA?

No meaningful difference. AWS deprecated the EDP label and now uses PPA for all new contracts. The commitment structure, discount tiers, and Marketplace eligibility rules are identical. If your contract was called an EDP and your renewal says PPA, only the branding changed.

Can AWS Marketplace purchases count toward my EDP commitment?

Yes, up to a cap that's typically 25% of your total annual commitment. SaaS products purchased through AWS Marketplace can draw down your committed spend, but only if the product is fully deployed on AWS infrastructure. This requirement was tightened in May 2025.

What does the May 2025 Marketplace policy change mean?

Starting May 1, 2025, only SaaS products fully deployed on AWS qualify for EDP or PPA commitment retirement. Products running on non-AWS infrastructure no longer count toward your commitment. Look for the "Deployed on AWS" badge on Marketplace listings to confirm eligibility before routing purchases.

Is LeadIQ available on AWS Marketplace?

Yes. LeadIQ is listed on AWS Marketplace with full deployment on AWS infrastructure. It's SOC 2 Type II certified and GDPR compliant. You can subscribe directly or request a private offer for custom terms. Charges bill through your AWS account and can count toward your EDP or PPA commitment.