Cost Conscious Target the company’s value proposition of competitive pricing, no hidden fees, and fast, same-day delivery to printers. Position as a cost-saving partner that helps printers reduce material costs and improve margins.

Printer Focus Leverage their specialization in servicing printers and their claim of being the only paper company with a you sell more/we sell more philosophy. Propose collaborative programs, co-branded promotions, and volume incentives tailored for print shops.

Speed Advantage Emphasize rapid fulfillment capabilities and door-to-door delivery to support print deadlines. Offer urgency-based replenishment programs and guaranteed SLA options to win last-minute paper needs.

Relationship Value Highlight long-standing service culture and personalized account support. Propose dedicated account management, regular pricing reviews, and tailored paper recommendations to deepen loyalty and increase order frequency.

Product breadth Capitalize on their wide range of sheet-fed grades, coatings, recycled options, and digital/labels. Suggest bundled assortments, sampling programs, and sustainability-aligned offerings to expand share of wallet with existing customers.