KMOV-TV Employee Directory

Broadcast Media Production and DistributionUnited States51-200 Employees

First Alert 4 began broadcasting in St. Louis as KWK-TV on July 8, 1954. Four years later, CBS Inc. purchased the station and changed its call letters to KMOX-TV. 
On May 16, 1986, Viacom International, Inc., bought KWK-TV from CBS. Because CBS retained the KMOX call letters for the AM radio station it still owned locally, a change in the Channel 4 call letters was necessary. KMOX-TV became KMOV-TV. Belo Corp. acquired the station on June 1, 1997. On June 13, 2013, the Gannett Company announced that it would acquire Belo. On December 23, 2013, shortly after the Gannett/Belo deal was approved and completed, Meredith Corporation announced that it would purchase KMOV. In December 2021, Gray Television, Inc. purchased KMOV. On December 3, 2023, we moved to our new home in Maryland Heights and transitioned to First Alert 4.
First Alert 4 produces and airs local news from 4:00 - 7a; Noon, 4:00, 5:00, 6:00 and 10:00 and News 4 Weekends. Our morning lifestyle show, Great Day St. Louis airs from 9:00 - 10:00 on Channel 4. The afternoon lifestyle show My St. Louis LIVE runs from 3-3:30.
First Alert 4 Digital has made significant strides across all multimedia platforms in this market. Content and advertising on digital make up a large part of First Alert 4’s revenue.
First Alert 4 has won hundreds of regional Emmy awards, dozens of local and national Edward R. Murrow awards and other elite awards over the many years in broadcast news.
In 2024, Channel 4 celebrated 70 years on the air.

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