Insights

Market reach First Alert 4 operates a long-standing local TV network with a broad audience footprint in St. Louis and a transition to First Alert 4 signaling modernization, providing opportunities to upsell cross-platform advertising across TV and digital channels.

Digital-first growth Digital revenues are a major driver for First Alert 4, with significant emphasis on digital content and advertising. This presents a strong opening for premium programmatic, on-site sponsorships, and targeted digital campaigns.

Awards credibility Multi-year recognition including regional Emmys and Murrow awards enhances brand trust and advertiser confidence, enabling premium sponsorships, branded segments, and agency partnerships.

Mobile engagement Recent mobile app launch for iOS and Android expands audience reach and data capture, offering opportunities for mobile video campaigns, app install drives, location-based targeting, and measurable attribution.

Strategic partnerships Long history of ownership changes and current Gray Television backing, combined with a large local footprint and established lifestyle shows, creates avenues for integrated sponsored content, co-branded experiences, and local event marketing.

Similar companies to KMOV-TV

KMOV-TV Tech Stack

KMOV-TV uses 8 technology products and services including ID5, Snowplow, html5media, and more. Explore KMOV-TV's tech stack below.

  • ID5
    Advertising
  • Snowplow
    Analytics
  • html5media
    Audio, Video, Graphics
  • Cloudflare
    Content Management System
  • Polyfill
    Javascript Libraries
  • Admiral
    Miscellaneous
  • Google Search Console
    Web Analytics
  • Microsoft ASP.NET
    Web Frameworks

KMOV-TV's Email Address Formats

KMOV-TV uses at least 2 format(s):
KMOV-TV Email FormatsExamplePercentage
FLast@kmov.comJDoe@kmov.com
64%
First.Last@kmov.comJohn.Doe@kmov.com
28%
Last@kmov.comDoe@kmov.com
7%
FirstLast@kmov.comJohnDoe@kmov.com
1%

Frequently Asked Questions

What is KMOV-TV's phone number?

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You can contact KMOV-TV's main corporate office by phone at . For more prospecting data, LeadIQ has access to up-to-date and accurate contact information within our platform. Find, capture, and sync contact data to your CRM and sales tools in one click.

What is KMOV-TV's official website and social media links?

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KMOV-TV's official website is firstalert4.com and has social profiles on LinkedIn.

How much revenue does KMOV-TV generate?

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As of July 2026, KMOV-TV's annual revenue is estimated to be $100M - $250M.

What is KMOV-TV's SIC code NAICS code?

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KMOV-TV's SIC code is 8071 - Medical Laboratories NAICS code is 515 - Broadcasting (except Internet).

How many employees does KMOV-TV have currently?

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As of July 2026, KMOV-TV has approximately 181 employees across 2 continents, including North AmericaAsia. Key team members include Assistant Director Of Technology: J. M.Sports Director: M. D.Executive News Director Kmov: S. D.. Explore KMOV-TV's employee directory with LeadIQ.

What industry does KMOV-TV belong to?

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KMOV-TV operates in the Broadcast Media Production and Distribution industry.

What technology does KMOV-TV use?

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KMOV-TV's tech stack includes ID5Snowplowhtml5mediaCloudflarePolyfillAdmiralGoogle Search ConsoleMicrosoft ASP.NET.

What is KMOV-TV's email format?

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KMOV-TV's email format typically follows the pattern of FLast@kmov.com. Find more KMOV-TV email formats with LeadIQ.
KMOV-TV logo

KMOV-TV

Broadcast Media Production and DistributionUnited States51-200 Employees

KMOV-TV operates in the broadcast media production and distribution space, delivering local news and lifestyle programming to audiences in the St. Louis area. The station broadcasts morning, daytime, and evening news blocks, as well as weekend news and local lifestyle shows, while also maintaining a digital presence that supports advertising across multiple multimedia platforms. Its services target viewers seeking timely local information, as well as advertisers looking to reach a regional audience through traditional and digital channels. Based in the United States and serving the St. Louis market, KMOV-TV has a long history dating back to its initial broadcast in 1954, undergoing several ownership transitions before becoming part of Gray Television in 2021 and later adopting the First Alert 4 branding in 2023. The company operates within the broadcast media sector and emphasizes local news and community-focused content as its core offering, with digital platforms playing a significant role in revenue and audience engagement. In 2024, the channel celebrated seven decades on air, highlighting its established presence in the market. A recent development includes the launch of a new mobile app to enhance accessibility for its audience.

Section iconCompany Overview

Phone number
SIC Code
8071 - Medical Laboratories
NAICS Code
515 - Broadcasting (except Internet)
Employees
51-200

Section iconFunding & Financials

  • $100M - $250M

    KMOV-TV's revenue is estimated to be in the range of $100M - $250M

Section iconFunding & Financials

  • $100M - $250M

    KMOV-TV's revenue is estimated to be in the range of $100M - $250M

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