Briscoe Group
RetailAuckland, New Zealand501-1000 Employees
Briscoe Group Limited is a New Zealand-based holding company operating two consumer brands, Briscoes Homeware and Rebel Sport, focused on homeware and sporting goods. Its retail network is organized into Profit Centres, each led by a manager and supported by a Distribution Centre and an Auckland-based Support Office that houses functions such as merchandising, operations, finance, and human resources. The company emphasizes values centered on vision, valuing people, communication, and innovation, and maintains community engagement through long-standing partnerships such as Cure Kids since 2004. Based in Auckland, Briscoe Group serves households seeking homeware and sporting goods through its store network and corporate functions. It operates within the retail sector, supported by centralized logistics to deliver products to customers. In recent years, Briscoe Group has pursued expansion of its warehousing and distribution capacity, including plans to establish a North Island distribution centre to bolster operations.
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