Insights

AI driven growth Trade Me recently launched AI Search in July 2026, signaling openness to advanced tech, data-driven user experiences, and potential upsell opportunities for AI and analytics partnerships, as well as enterprise-grade search or personalization vendors.

Motors leadership Appointment of a new head of motors indicates a focus area with potential for targeted advertising, inventory partnerships, and dealer onboarding services; tailor outreach to automotive advertisers and automotive data integrations.

New funding signals Revenue is in the low hundreds of millions, with a broad market footprint in New Zealand; explore regional expansion support, payment optimization, seller tooling, and developer partnerships to scale marketplace adoption and monetization.

Tech stack readiness Existing technologies show reliance on web performance and security tools (Fastly, Google Analytics, reCAPTCHA) plus modern UI frameworks; present solutions around performance optimization, ad tech integration, and fraud prevention aligned with their stack.

Hiring driven growth A vibrant, growth-oriented culture with ~500–1000 employees suggests opportunities for enterprise training, professional services, and vendor partnerships that support onboarding, seller success, and marketplace trust programs.

Trade Me Tech Stack

Trade Me uses 8 technology products and services including Google Publisher Tag, jQuery CDN, Fastly, and more. Explore Trade Me's tech stack below.

  • Google Publisher Tag
    Advertising
  • jQuery CDN
    Content Delivery Network
  • Fastly
    Content Delivery Network
  • Module Federation
    Development
  • Element UI
    Javascript Frameworks
  • reCAPTCHA
    Security
  • Google Analytics
    Web Analytics
  • Microsoft ASP.NET
    Web Frameworks

Trade Me's Email Address Formats

Trade Me uses at least 1 format(s):
Trade Me Email FormatsExamplePercentage
First.Last@trademe.co.nzJohn.Doe@trademe.co.nz
86%
FLast@trademe.co.nzJDoe@trademe.co.nz
6%
First@trademe.co.nzJohn@trademe.co.nz
6%
FirstLast@trademe.co.nzJohnDoe@trademe.co.nz
2%

Frequently Asked Questions

What is Trade Me's official website and social media links?

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Trade Me's official website is trademe.co.nz and has social profiles on LinkedIn.

How much revenue does Trade Me generate?

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As of July 2026, Trade Me's annual revenue is estimated to be $100M - $250M.

What is Trade Me's NAICS code?

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Trade Me's NAICS code is 5415 - Computer Systems Design and Related Services.

How many employees does Trade Me have currently?

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As of July 2026, Trade Me has approximately 708 employees across 6 continents, including OceaniaAsiaEurope. Key team members include Ceo: A. S.Chief Executive Officer: A. S.Cfo: N. L.. Explore Trade Me's employee directory with LeadIQ.

What industry does Trade Me belong to?

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Trade Me operates in the Technology, Information and Internet industry.

What technology does Trade Me use?

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Trade Me's tech stack includes Google Publisher TagjQuery CDNFastlyModule FederationElement UIreCAPTCHAGoogle AnalyticsMicrosoft ASP.NET.

What is Trade Me's email format?

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Trade Me's email format typically follows the pattern of First.Last@trademe.co.nz. Find more Trade Me email formats with LeadIQ.

When was Trade Me founded?

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Trade Me was founded in 1999.
Trade Me logo

Trade Me

Technology, Information and InternetWellington, New Zealand501-1000 Employees

Trade Me is a New Zealand technology company that operates a large online marketplace, enabling buyers and sellers to list, discover, and complete transactions across a wide range of goods and services. Based in Wellington, it is positioned within the technology, information and internet sector and maintains a sizeable workforce.

Its customer base comprises everyday consumers and local businesses that value a domestic, convenient channel for commerce. In June 2026, Trade Me announced the appointment of Lisa Stewart as head of motors, a leadership development within the platform's automotive segment.

Section iconCompany Overview

NAICS Code
5415 - Computer Systems Design and Related Services
Founded
1999
Employees
501-1000

Section iconFunding & Financials

  • $100M - $250M

    Trade Me's revenue is estimated to be in the range of $100M - $250M

Section iconFunding & Financials

  • $100M - $250M

    Trade Me's revenue is estimated to be in the range of $100M - $250M

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