WMBF Employee Directory
Broadcast Media Production and DistributionSouth Carolina, United States51-200 Employees
WMBF-TV operates as the NBC affiliate for the Grand Strand and Pee Dee regions of northeastern South Carolina, extending into parts of southeastern North Carolina. Owned by Gray Television, the Myrtle Beach-based station launched in 2008 and was developed around a high-definition broadcast facility. It broadcasts 39 hours of live local news and weather each week, alongside NBC programming, to eight counties along the coast extending west to Florence. The station distributes its content through digital media platforms to reach audiences in the 95th Nielsen market, broadening its local coverage beyond traditional broadcasts. Based in Myrtle Beach, it is supported by a mid-sized team serving a regional viewing audience. In February 2024, WMBF News partnered with the Carolina Country Music Fest to offer viewers exclusive access.