Local News Reach Leverage WMBF's strong local audience in the Grand Strand and Pee Dee regions for regional advertising packages, sponsorships, and targeted digital campaigns across both on-air and digital platforms.

Cross-Platform Partnerships Explore collaborative opportunities with WMBF's digital media presence and partner with local events (e.g., Carolina Country Music Fest) and community nonprofits to co-create sponsored content, live coverage, and branded experiences.

Content Monetization Propose programmatic and native ad solutions aligned with 39 hours of local news and weather, plus NBC programming, to boost advertiser ROI through targeted sponsorships, segment integrations, and custom storytelling.

Mid-Sized Buyer Fit With a revenue range of 50-100M and 51-200 employees, position scalable marketing packages suitable for regional brands and tourism-focused businesses looking to maximize exposure in a tourism-heavy market.

Data-Driven Capabilities Highlight potential for audience insights via analytics and reporting from a tech stack including Piwik PRO Core, enabling tailored campaigns, performance dashboards, and measurable ROI for advertisers.