Market Reach Expansion WBTV serves a major DMA covering 22 counties in North and South Carolina, offering opportunities to target regional advertisers seeking to maximize local audience engagement through tailored broadcast and digital campaigns.

Digital Innovation With a tech stack that includes Google Publisher Tag, AppNexus, and Cloudflare Bot Management, WBTV demonstrates a strong digital presence. This presents sales opportunities around digital advertising, programmatic ad placements, and audience analytics services.

Event Sponsorship & Community WBTV’s active community involvement, such as partnerships in healthcare and large-scale local projects like the stadium development, opens avenues for sponsorship, branded content, and corporate social responsibility collaborations.

Financial Scale Generating between 100M and 250M dollars in revenue, WBTV shows significant market presence, providing potential for high-value advertising packages, sponsorship deals, and multi-platform advertising solutions for regional and national brands.

Content Leadership Recognized for accuracy in forecasting and local news production with over 30 hours of weekly programming, WBTV offers opportunities to promote multimedia advertising, custom content solutions, and audience engagement platforms for brands seeking local visibility.