Policy Advocacy The Wine Institute is a public policy advocacy group serving 1,000 California wineries and affiliated businesses, presenting a channel for B2B partnerships focused on regulatory affairs, export policy, and international market access.

Export Growth Recent funding of 6 million from USDA Foreign Agricultural Service to support the California Wine Export Program signals a priority on expanding overseas sales, offering potential collaboration opportunities in logistics, distribution, marketing, and compliance services for exporters.

Leadership Transition A major leadership change with the long-time CEO retiring and new board chair and officers installed in June 2026 presents opportunities for engagement with new decision-makers on policy initiatives, vendor partnerships, and strategic programs.

Digital & Compliance Adoption of technologies including AWS, Drupal, WordPress, OneTrust, Salesforce and Microsoft 365 indicates readiness for scalable, compliant digital operations; potential needs include cloud hosting, data privacy, CRM enhancements, and member portal improvements.

Public Policy & Markets Active involvement in federal, state, and international policy and a recent Washington, D.C. delegation suggests opportunities to offer policy analytics, lobbying support, market access insights, and stakeholder engagement services to expand market reach.