Insights

AI-Driven Growth Thryv, formerly Vivial, positions itself as an end-to-end AI-enabled SaaS platform for local service businesses, indicating strong potential for upsell with advanced AI marketing and automation capabilities.

Franchise Expansion Recent integration with Breesy AI and ongoing AI marketing initiatives show a strategy that can be extended to franchise networks, offering scalable solutions for multi-location operators.

Australia Focus Thryv Australia has launched AI powered marketing tailored for home services, highlighting a regional growth opportunity and the potential to cross-sell localized features and support services.

Partnership Momentum Awards and partnerships with Microsoft Advertising and Local Data Exchange indicate a market signal for collaborative sales motions, data-driven advertising, and AI integration services.

Workplace & Brand Recognition as a top global loved workplace supports a strong employer brand that can be leveraged in customer-facing materials and channel programs to strengthen trust with small business buyers.

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Vivial Tech Stack

Vivial uses 8 technology products and services including AdRoll, Pendo, iCIMS, and more. Explore Vivial's tech stack below.

AdRoll
Advertising
Pendo
Analytics
iCIMS
Applicant Tracking Systems
Adobe Experience Cloud
Data Management Platforms
monday.com
Lead Generation
Heroku
Platform As A Service
Puppet
Programming Languages
Trello
Project Management

Media & News

Vivial's Email Address Formats

Vivial uses at least 8 email formats:

Vivial Email Formats	Example	Percentage
First.Last@thryv.com	John.Doe@thryv.com	95%
FLast@thryv.com	JDoe@thryv.com	3%
FirstLast@thryv.com	JohnDoe@thryv.com	1%
First-L@thryv.com	John-D@thryv.com	1%
FLast@vivial.net	JDoe@vivial.net	92%
LastFir@vivial.net	DoeJoh@vivial.net	4%
First_Last@vivial.net	John_Doe@vivial.net	2%
First.L@vivial.net	John.D@vivial.net	2%

Frequently Asked Questions

What is Vivial's phone number?

You can contact Vivial's main corporate office by phone at

+1-763-316-****

. For more prospecting data, LeadIQ has access to up-to-date and accurate contact information within our platform. Find, capture, and sync contact data to your CRM and sales tools in one click.

What is Vivial's stock symbol?

Vivial is a publicly traded company; the company's stock symbol is BERY.

What is Vivial's official website and social media links?

Vivial's official website is thryv.com and has social profiles on LinkedIn.

How much revenue does Vivial generate?

As of August 2026, Vivial's annual revenue is estimated to be $250M - $500M.

What is Vivial's NAICS code?

Vivial's NAICS code is 5112 - Software Publishers.

How many employees does Vivial have currently?

As of August 2026, Vivial has approximately 515 employees across 3 continents, including North America, Europe and Asia. Key team members include Senior Vice President, Production: B. S., Operations Director: L. E. and Salesforce Adoption Manager: R. P. Explore Vivial's employee directory with LeadIQ.

What industry does Vivial belong to?

Vivial operates in the Software Development industry.

What technology does Vivial use?

Vivial's tech stack includes AdRoll, Pendo, iCIMS, Adobe Experience Cloud, monday.com, Heroku, Puppet and Trello.

What is Vivial's email format?

Vivial's email format typically follows the pattern of First.Last@thryv.com. Find more Vivial email formats with LeadIQ.

When was Vivial founded?

Vivial was founded in 1910.

Vivial

Q: What is Vivial's official website and social media links?

Vivial's official website is thryv.com. Vivial has social profiles on LinkedIn.

Q: How many employees does Vivial have currently?

Vivial has approximately 515 employees.

Q: What technology does Vivial use?

Vivial's tech stack includes WP Engine, Auth0, WP Rocket, SmartCart, Visual Website Optimizer.

Q: What is Vivial's NAICS code?

Vivial's NAICS code is 5112 (Software Publishers).

Software DevelopmentOhio, United States501-1000 Employees

Vivial operates as a software development company based in Dayton, Ohio, and now functions under the Thryv brand. It offers an end-to-end client experience platform designed to support the growth of small businesses by coordinating the stages of client engagement. As a mid-sized software provider, the company focuses on helping small firms manage customer relationships through a consolidated platform. 

One notable recent development is the April 2026 launch of Thryv AI Lead Flow, an AI-enabled feature intended to improve lead capture and management within the platform. Thryv continues to position itself in the small-business software space by expanding its AI capabilities to support marketing and customer interactions.