Expanding AI Capabilities Thryv’s recent launch of AI Lead Flow and a strategic shift towards an AI-enabled platform indicate a strong focus on automating marketing and sales processes for small businesses. This presents an opportunity to target SMBs seeking advanced, integrated solutions to improve lead management and customer engagement.

Growth in SaaS Revenue With a 34 percent increase in SaaS revenue for 2025 and ongoing growth in quarterly revenues, Thryv demonstrates robust adoption of its cloud-based platform. This growth signals potential to upsell or cross-sell additional SaaS modules to existing clients or attract new SMB customers evolving their digital capabilities.

Focus on Quality Customers Thryv’s strategic emphasis on attracting higher-spending, 'quality customers' suggests an opportunity to identify and engage small businesses with higher revenue potential, especially those investing in innovative marketing and automation tools to scale their operations.

Customer Management Solutions Thryv’s do-it-all software aids SMBs in managing workflows, teams, and client interactions across multiple devices. Marketing efforts could target similar businesses looking for comprehensive, easy-to-use customer engagement and operational solutions to streamline their day-to-day activities.

Competitive Positioning Given Thryv’s sizable customer base and its position alongside competitors like HubSpot, Yext, and Zoho, there are opportunities to differentiate by highlighting its localized marketing focus and recent AI advancements, appealing to small businesses seeking tailored, tech-driven growth solutions.