AI driven growth DexYP (Thryv) is actively expanding with an AI-native growth platform and AI lead flow initiatives, signaling strong opportunities to sell advanced AI marketing, automation, and data analytics solutions to optimize small business acquisition and conversion.

Integrated ecosystems Recent partnerships and integrations with Wix and Breesy AI indicate a strategy to offer unified commerce, payments, and website solutions, presenting a sales angle for add-on services around e-commerce enablement, payment processing, and verticalized software bundles.

Marketing leadership Promotion of a new vice president of marketing reflects a focus on leveraging modern marketing technologies and platforms, suggesting opportunities to propose advanced martech stack expansions, analytics, and customer engagement tools.

SMB focus & scale With a large SMB customer base and cloud-based software designed to manage time, client communication, and payments, there is recurring demand for scalable performance marketing, CRM enhancements, and localized advertising solutions.

Global growth potential Thryv’s expansion into Australia and ongoing global marketing initiatives imply cross-border selling opportunities, localization services, and internationalized support offerings for global SMB clients.