Family and learning The Works focuses on inspiring reading, learning, creativity and play, indicating strong opportunities to upsell educational kits, art supplies, and activity bundles for families seeking quality time.

Hybrid friendly With a flexible hybrid work model and a sizeable support centre workforce, there is potential to offer bulk procurement of office and collaboration tools, staff engagement kits, and training resources for hybrid teams.

Digital engagement Active social presence across TikTok, Facebook and Google tagging suggests opportunities to partner on content marketing, sponsored campaigns, and influencer-style product showcases to drive footfall and online sales.

Scale potential Revenue in the mid hundreds of millions and a large employee base indicate room to expand private label products, exclusive bundles, and cross-sell across in-store and online channels to increase basket size.

Creative products Positioned as a retailer of art, crafts, books, games and puzzles, The Works is well-placed for partnerships with educational suppliers, hobby brands and memory-preservation products for family-focused occasions.