Digital Expansion Wilko's recent launch of a webshop on Amazon and partnerships with Deliveroo indicate a strategic shift towards digital channels and rapid delivery services, presenting opportunities to upsell online-exclusive products or offer bundled deals for e-commerce customers.

Customer Convenience The introduction of on-demand home and garden product delivery through Deliveroo enhances customer convenience, creating opportunities to target customers with personalized promotions for quick home upgrades or seasonal gardening needs.

Physical Store Growth The opening of a new store in West London Uxbridge suggests a focus on expanding physical presence; sales strategies could focus on local marketing campaigns and store-specific promotions to attract foot traffic and increase in-store purchases.

Product Promotions Recent patio set reductions and outdoor gear discounts signal a focus on seasonal and home improvement sales, offering potential to cross-sell related DIY and garden products to engaged shoppers during peak outdoor seasons.

Technological Integration Wilko’s utilization of advanced tech tools like Power BI and AWS promotes data-driven decision-making, enabling targeted marketing campaigns and inventory optimization to maximize sales opportunities across multiple channels.