Insights

Heritage and Brand Loyalty With over 150 years of history and a strong presence on the high street and online, Robert Dyas has built a loyal customer base seeking affordable and innovative home and garden solutions. Leveraging this brand loyalty presents opportunities for targeted marketing and upselling complementary products.

Sustainability Focus The company's commitment to eco-friendly products and recycling services aligns with the growing consumer demand for sustainable living. Promoting eco-certified products and recycling initiatives can enhance sales from environmentally conscious customers.

Digital Expansion Operating an online store alongside physical locations offers avenues to increase sales through e-commerce promotions, personalized online campaigns, and loyalty programs like MyDyas to boost customer retention and cross-channel purchasing.

Recent Leadership Change The appointment of Theo Paphitis as CEO demonstrates a strategic focus on revitalizing the brand, creating opportunities for innovative sales strategies, product ranges, and targeted campaigns aimed at expanding market share.

Market Position and Opportunities Comparable to competitors like B&Q and Wickes, Robert Dyas's focus on practical, lasting products at great prices offers potential to expand product lines, especially in high-demand categories such as smart home tech and gardening, appealing to customers seeking affordability and quality.

Robert Dyas Tech Stack

Robert Dyas uses 8 technology products and services including Criteo, Google Ads, Magento, and more. Explore Robert Dyas's tech stack below.

  • Criteo
    Advertising
  • Google Ads
    Advertising
  • Magento
    E-commerce
  • JSON-LD
    Javascript Frameworks
  • jQuery
    Javascript Libraries
  • Hootsuite
    Marketing
  • Bootstrap
    UI Frameworks
  • Twitter
    Widgets

Media & News

Robert Dyas's Email Address Formats

Robert Dyas uses at least 1 format(s):
Robert Dyas Email FormatsExamplePercentage
First.Last@robertdyas.co.ukJohn.Doe@robertdyas.co.uk
68%
FLast@robertdyas.co.ukJDoe@robertdyas.co.uk
27%
FirstLast@robertdyas.co.ukJohnDoe@robertdyas.co.uk
4%
First@robertdyas.co.ukJohn@robertdyas.co.uk
1%

Frequently Asked Questions

Where is Robert Dyas's headquarters located?

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Robert Dyas's main headquarters is located at 1 Street Georges Road 4th Floor London, England sw19 4dr United Kingdom. The company has employees across 4 continents, including EuropeNorth AmericaAfrica.

What is Robert Dyas's phone number?

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You can contact Robert Dyas's main corporate office by phone at . For more prospecting data, LeadIQ has access to up-to-date and accurate contact information within our platform. Find, capture, and sync contact data to your CRM and sales tools in one click.

What is Robert Dyas's official website and social media links?

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Robert Dyas's official website is robertdyas.co.uk and has social profiles on LinkedIn.

What is Robert Dyas's NAICS code?

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Robert Dyas's NAICS code is 44-45 - Retail Trade.

How many employees does Robert Dyas have currently?

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As of March 2026, Robert Dyas has approximately 564 employees across 4 continents, including EuropeNorth AmericaAfrica. Key team members include Ceo: S. R.Head Of Marketing & Loyalty: T. C.Head Of Dropship Vendor Management: A. H.. Explore Robert Dyas's employee directory with LeadIQ.

What industry does Robert Dyas belong to?

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Robert Dyas operates in the Retail industry.

What technology does Robert Dyas use?

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Robert Dyas's tech stack includes CriteoGoogle AdsMagentoJSON-LDjQueryHootsuiteBootstrapTwitter.

What is Robert Dyas's email format?

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Robert Dyas's email format typically follows the pattern of First.Last@robertdyas.co.uk. Find more Robert Dyas email formats with LeadIQ.

When was Robert Dyas founded?

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Robert Dyas was founded in 1872.

Robert Dyas

RetailEngland, United Kingdom501-1000 Employees

Steeped in fascinating heritage; the story of leading British retailer Robert Dyas began in 1872. Founded by Mr. Robert Dyas who emigrated from Ireland and opened up his first ironmongery store, his vision of providing customers with the best products, service, and advice still remains as the core values of the brand today. 

Boasting over 150 years of experience; it’s a high street brand customers know and love. From the innovative to the everyday, you’ll find everything you need for your home and garden, from cleaning solutions and kitchen essentials to the latest DIY gadgets, smart home tech and gardening must-haves - all at great prices. The extensive selection of products range from some of the world’s most famous and much-loved brands through to exciting new start-ups. The common factor between them all is that their products share the Robert Dyas ethos of being innovative, practical and designed to last. 

Passionate about the environment, Robert Dyas offers a selection of FSC-certified products, eco-friendly cleaning items, and reusable products helping customers live a better, sustainable lifestyle. With convenient recycling services available in-store; customers are encouraged to recycle their old batteries and filters to do their bit for the planet.

Bought by entrepreneur Theo Paphitis in 2012, the company now operates over 90 stores, primarily located in the South of England, and also trades 24-hours a day online.  

Visit https://robertdyas.ats.emea1.fourth.com/ to discover our current job opportunities.

Section iconCompany Overview

Headquarters
1 Street Georges Road 4th Floor London, England sw19 4dr United Kingdom
Phone number
NAICS Code
44-45 - Retail Trade
Founded
1872
Employees
501-1000

Section iconFunding & Financials

  • $25M$50M

    Robert Dyas's revenue is estimated to be in the range of $25M$50M

Section iconFunding & Financials

  • $25M$50M

    Robert Dyas's revenue is estimated to be in the range of $25M$50M

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