Regional ad oppt Local business opportunities tied to The News-Gazette’s regional reach in east central Illinois, offering targeted digital advertising, sponsored content, and classifieds packages to area merchants and service providers.

Digital stack Leverage their tech stack (Taboola, The Trade Desk, Snowplow, AWS, Drupal, Mailchimp) to propose advanced programmatic and data-driven advertising campaigns, including retargeting, audience segmentation, and personalized email marketing.

Revenue growth With reported revenue in the tens of millions, present scalable advertising tiers and bundled offers (print + digital + events) to expand wallet share among existing clients and attract mid-market advertisers.

Cost optimization Historical headcount reductions suggest a need for efficiency; propose cost-effective digital solutions, self-serve ad options, and streamlined onboarding to improve advertiser ROI while preserving quality inventory.

Local dominance Capitalize on community terms and local classifieds, obituaries, and events by offering sponsorships, data-driven sponsorships, and exclusive sections to local businesses seeking hyper-local visibility.