Audience Engagement Leverage the Chicago Sun-Times' multi-platform production and delivery capabilities to offer integrated advertising that spans digital, print, and social channels, increasing reach for local campaigns and driving cross-channel ROI

Local Market Reach Target this regional publisher with sponsored content, events, and community initiatives to deepen local brand presence and access a workforce of 201-500 employees in a densely connected Chicago market

Data & Tech Propose data-driven ad solutions using their tech stack signals (Parse.ly, Google Tag Manager, RSS, Amazon Transparent Ad Marketplace) to optimize audience targeting, measurement, and programmatic efficiencies

Revenue Growth Position premium inventory and native formats to diversify revenue beyond traditional display, including sponsored journalism, investigator-led series, and classifieds monetization enhancements

Leadership Stability Acknowledge recent leadership transitions and offer scalable partnerships with flexible collaboration models, ensuring continuity and strategic alignment with their editorial priorities