Local media reach Leverage Journal Star's multi-channel presence (print, online, and mobile 24/7) to offer bundled advertising solutions across platforms, expanding reach in Central Illinois' Peoria market and surrounding counties.

Regional audience Target advertisers seeking local visibility in a mid-sized Midwestern market with a substantial reader base in Peoria and Tri-County area, ideal for hyper-local campaigns and community-focused promotions.

Digital advertising stack Capitalize on the newspaper’s tech stack (Optimizely, The Trade Desk, Snowplow, Duda, Amazon SES, Mailchimp, Simpli.fi) to propose programmatic display, personalized content experiences, and email marketing to drive measurable ROI.

Sponsorship and events Explore sponsorships, contests, and special sections aligned with agriculture and local industry, leveraging Peoria’s agribusiness base and regional institutions to create high-engagement campaigns.

Stability and trust Position as a long-standing local news brand with 150-year heritage and continued digital presence to reassure advertisers seeking credibility, local impact, and steady audience engagement.