Local market reach Leverage Journal Star's status as Central Illinois' largest news source to offer targeted advertising across print, online, and mobile platforms, including programmatic options through their digital stack.

Digital advertising Capitalize on their tech stack including Amazon Advertising, Open Graph, and data-driven tools to propose advanced digital campaigns, audience targeting, and retargeting to boost ad performance.

Audience insights Position data-driven sponsorships and native content opportunities around farming, agribusiness, and local events in Peoria and surrounding counties where the paper has strong local relevance.

Revenue growth Offer scalable ad packages and diversified revenue streams (subscription promos, local business directories, classifieds) to support a revenue mix aligned with mid-market publishers.

Strategic partnerships Propose collaborative initiatives with local institutions (universities, chambers of commerce, agribusiness firms) for sponsored content, research reports, and community-focused campaigns.