Targeted political reach Strategic Media Services specializes in media research, planning and placement for political, issue/advocacy and commercial clients, presenting opportunities to upsell advanced targeting and cross-channel campaigns to organizations with time-sensitive messaging.

Cost-efficient optimization With a focus on targeting and cost efficiency and a history of fast, responsive service, there is potential to pitch performance-based buys and value-based media plans to clients seeking measurable ROI.

Local and national coverage Experience across national, Inside-the-Beltway and local markets can be leveraged to propose multi-tiered campaigns for clients expanding from local to national reach or vice versa, including cross-market media testing.

Tech-enabled insights Utilize their blend of qualitative and quantitative research tools alongside familiar tech stacks to offer data-driven audience insights, creative testing and measurement dashboards for clients demanding accountability.

Growth potential With 11-50 employees and revenue in the lower mid-range, there is room to position Strategic Media Services as a boutique partner for mid-market advertisers and growing issue/advocacy campaigns seeking agile, personalized service.