Digital Transformation Focus Dentsu Japan has a strong emphasis on digital transformation, offering services across DX, CX, BX, and AX domains. This indicates an opportunity to provide advanced marketing technologies, AI-driven customer experience solutions, and integrated digital platform enhancements to support their ongoing client transformation initiatives.

International Expansion & Events With recent acquisitions of global rights such as the 2026 World Cup and participation in major awards like ADC and MAD STARS, Dentsu is actively expanding its international presence and brand visibility. There is potential to offer global event marketing, sponsorship management, and international media solutions tailored to their high-profile campaigns.

Workforce Optimization Following a significant headcount reduction outside Japan, Dentsu is likely seeking innovative HR and operational efficiencies. Opportunities exist to propose talent management software, remote collaboration tools, and workforce analytics platforms that enhance productivity while aligning with their cost-reduction strategies.

Creative & Technology Integration Dentsu's recognition as Agency of the Year at MAD STARS highlights their focus on creative excellence. Enhancing their creative workflows with cutting-edge ad tech, data-driven insights, and programmatic advertising solutions can help elevate their campaign effectiveness and maintain industry leadership.

Client-Centric Solutions By providing comprehensive, integrated platforms that support AX through DX services, there are opportunities to deliver customer experience management tools, marketing automation, and data analytics solutions to help Dentsu better serve their diverse client base and sustain competitive advantage.