Global leadership Carat is the world’s leading media agency with a strong global footprint (over 100 countries, 12,000+ experts) and a track record of award-winning performance, which indicates a mature client base and high potential for premium service offerings or enterprise partnerships.

Cannes Lions success Multiple Cannes Lions recognitions and recent Media Network of the Year wins for Carat NZ signal strong creative and strategic capabilities, presenting opportunities to upsell integrated media, creative, and PR solutions to enterprise clients seeking award-winning partners.

Digital and cloud tech Carat’s technology stack includes Google Cloud, Microsoft Azure, GitLab CI, Boomi, and Microsoft 365, suggesting openness to data-driven platforms, analytics, and integrated SaaS solutions to optimize media planning, measurement, and workflow efficiency.

High revenue, scale With revenue over $10B and a large global client roster, Carat represents a high-value target for premium partnerships, managed services, and technology or data platform integrations that can scale across multinational campaigns.

Strategic growth Recent leadership changes and key hires at the MD level together with ongoing partnerships (e.g., Hell Energy) indicate a growth and expansion mindset, creating opportunities for new brand clients, category diversification, and expanded creative and media services.