What is Initiative's NAICS code?

Initiative's NAICS code is 541613 (Marketing Consulting Services).

Insights

Scale of Reach Initiative is part of a large global network with 1001-5000 employees and operates across 90+ markets under Omnicom Media, indicating an expansive client base and potential for cross-sell of media services, analytics, and integrated campaigns.

Diverse Client Base Current roster includes sports, consumer brands, tech, and entertainment (Nike, Volvo, Amazon, Paramount, Anthropic, T-Mobile), suggesting opportunities to pitch specialized media planning, brand safety, and culture-driven campaigns across varied verticals.

Sustainability Focus Emphasis on media responsibility, diversity, brand safety, and sustainability in planning signals openness to ESG-aligned media solutions, responsible advertising tech, and measurement tied to impact and governance.

Tech-Driven Ops Adopted tools such as Sprinklr, Adobe Audition, Google Workspace, Microsoft Azure, Asana, and Oracle-like platforms indicate a tech-enabled workflow; potential upsell of data analytics, asset management, collaboration platforms, and martech integrations.

Growth & Scale Potential Revenue is positioned at the $10B level with a mature agency framework; opportunities exist to offer performance marketing enhancements, audience insights, and measurement services to optimize ROI for large spenders and drive efficiency in multi-market campaigns.

Similar companies to Initiative

Initiative Tech Stack

Initiative uses 8 technology products and services including Twitter Ads, Adobe Audition, Sprinklr, and more. Explore Initiative's tech stack below.

Twitter Ads
Advertising
Adobe Audition
Audio, Video, Graphics
Sprinklr
Customer Experience Management
Groupon
E-commerce
Bgenius
E-commerce Platforms
Google Workspace
Email
Asana
Issue Trackers
Microsoft Azure
Platform As A Service

Initiative's Email Address Formats

Initiative uses at least 2 format(s):

Initiative Email Formats	Example	Percentage
First.Last@initiative.com	John.Doe@initiative.com	93%
FirstLast@initiative.com	JohnDoe@initiative.com	4%
Last.First@initiative.com	Doe.John@initiative.com	3%
First.Last@us.initiative.com	John.Doe@us.initiative.com	83%
LastFir@us.initiative.com	DoeJoh@us.initiative.com	6%
F_Last@us.initiative.com	J_Doe@us.initiative.com	6%
FirstLast@us.initiative.com	JohnDoe@us.initiative.com	5%

Frequently Asked Questions

What is Initiative's phone number?

You can contact Initiative's main corporate office by phone at

+1-323-370-****

. For more prospecting data, LeadIQ has access to up-to-date and accurate contact information within our platform. Find, capture, and sync contact data to your CRM and sales tools in one click.

What is Initiative's stock symbol?

Initiative is a publicly traded company; the company's stock symbol is 5259.T.

What is Initiative's official website and social media links?

Initiative's official website is initiative.com and has social profiles on LinkedIn.

What is Initiative's SIC code NAICS code?

Initiative's SIC code is 8742 - Management Consulting Services NAICS code is 541613 - Marketing Consulting Services.

How many employees does Initiative have currently?

As of July 2026, Initiative has approximately 3.1K employees across 6 continents, including North AmericaEuropeAsia. Key team members include Chief Executive Officer: L. A.Chief Executive Officer: J. M.Ceo Uk&i: W. S.. Explore Initiative's employee directory with LeadIQ.

What industry does Initiative belong to?

Initiative operates in the Advertising Services industry.

What technology does Initiative use?

Initiative's tech stack includes Twitter AdsAdobe AuditionSprinklrGrouponBgeniusGoogle WorkspaceAsanaMicrosoft Azure.

What is Initiative's email format?

Initiative's email format typically follows the pattern of First.Last@initiative.com. Find more Initiative email formats with LeadIQ.

When was Initiative founded?

Initiative was founded in 1970.

Initiative

Q: What is Initiative's official website and social media links?

Initiative's official website is initiative.com. Initiative has social profiles on LinkedIn.

Q: How many employees does Initiative have currently?

Initiative has approximately 3.1K employees.

Q: What technology does Initiative use?

Initiative's tech stack includes Kochava, Google Cloud Dataflow, MySQL, Microsoft Advertising, pandas python.

Advertising ServicesNew York, United States1001-5000 Employees

Initiative is an advertising services company headquartered in New York, with an address at 100 West 33rd Street, 4th Floor, New York, NY 10017, United States. The firm operates within the Advertising Services industry and has a workforce of between 1,001 and 5,000 employees. It is part of Omnicom Media and emphasizes media-led strategies to support brand growth and shape the brand's consumer experience. Initiative counts Nike, Volvo, Amazon, Constellation Brands, Merck, Anthropic, Paramount, and T-Mobile among its clients. The company prioritizes media responsibility, including diversity, brand safety, and sustainability, and maintains a website at initiative.com.