stichd Employee Directory
Retail Apparel and FashionNorth Brabant, Netherlands501-1000 Employees
stichd is a licensee within the Puma Group operating in the retail apparel and fashion space. Headquartered in 's-Hertogenbosch, North Brabant, the Netherlands, the company designs, produces, and distributes branded products across essentials, fanwear, and lifestyle lines for a global brand portfolio, with warehousing and logistics hubs in Tilburg, the Netherlands; Mexico City; Malaysia; and the United States, and offices across Europe, China, Southeast Asia, and North America. Its brand portfolio includes Essentials lines for PUMA, Tommy Hilfiger, Levi’s, and Calvin Klein; Fanwear partnerships with BMW Motorsport, Formula 1 teams, Williams Racing, Porsche Motorsport, Scuderia Ferrari F1 Team, Aston Martin F1 Team, and Manchester City Football Club; and a BMW Lifestyle collaboration. The company acts as a design, production, and distribution partner, coordinating across design, sales, logistics, marketing, and digital functions to support these licensed products. In June 2024, Stichd NA Inc. announced a partnership with BMW Car Club GB to offer discounts on official BMW clothing and merchandise to members.
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