Brand Partners Stichd operates as a licensed partner for global A-list brands across Essentials, Fanwear, and Lifestyle segments, presenting multiple cross-sell opportunities with Puma Group brands (PUMA, Tommy Hilfiger, Levi’s, Calvin Klein) and high-profile motorsport and football properties (BMW, Aston Martin F1, Ferrari F1, Williams Racing, Manchester City).

Global Reach With a global footprint spanning Europe, China, Southeast Asia, and North America and warehousing/logistics in the Netherlands, USA, Mexico, and Malaysia, Stichd can scale international campaigns and optimize regional licensing, distribution, and promotions for multi-market product launches.

Diverse Portfolio The mix of Essentials, Fanwear and Lifestyle products creates multiple entry points for cross-category bundling, limited editions, and co-branded drops, enabling targeted upsell opportunities across different consumer segments and price tiers.

Tech-Driven Adopted tech stack including SAP FICO, Adobe Creative Cloud, AutoCAD, Figma, GitHub tools, and AI-assisted design and marketing (ChatGPT, Copilot) supports efficient design-to-market cycles and data-driven campaign optimization for licensing partnerships.

Financial Scale Reported revenue in the high hundreds of millions range and strategic importance within the Puma Group ecosystem positions Stichd as a trusted partner for large-scale merchandising programs, enabling enterprise-level licensing deals, volume-driven pricing, and long-term collaboration opportunities.