Hyper-personalisation opportunity relevanC targets hyper-personalised shopping experiences for casino banners, presenting a sales opening to offer advanced customer data platforms, predictive analytics, and AI-driven promotions to optimize cross-sell and loyalty programs.

First-party data monetisation with a focus on monetising first-party data, propose solutions around privacy-friendly data collaboration, data clean rooms, and retail media partnerships to unlock new revenue streams for Casino Group banners.

Omnichannel activation address the need for omnichannel customer activation by offering integrated cross-channel campaigns, audience segmentation, and real-time analytics leveraging relevanC’s data insights across France, Brazil, and Colombia.

Operational efficiency analytics position analytics and automation capabilities that improve supply chain visibility, promo effectiveness, and in-store execution to reduce costs and increase margins for retail banners and suppliers.

AI promotion technologies highlight AI-based personalised promotion technologies as a differentiator, offering targeted promotions, dynamic pricing, and experimentation frameworks to boost uplift and customer engagement.