Scale and reach IRI has a large enterprise footprint with 1001-5000 employees and a growing global client base across CPG, OTC healthcare, retailers, and media, presenting cross-sell opportunities for expanded data services, analytics platforms, and industry-specific insights.

Data union leverage The combination of the largest repository of purchase, media, social, causal and loyalty data on an on-demand cloud platform creates compelling upsell paths for integrated analytics, predictive modeling, and custom market intelligence solutions.

Inflation insights Recent inflation-focused reports indicate rising demand for timely macro and micro-consumer behavior analytics, offering a doorway to sell ongoing monitoring dashboards, scenario planning models, and inflation impact studies for strategic planning.

Sustainability momentum Partnerships and research on sustainability signals suggest cross-sell potential for ESG-aligned market share analytics, sustainable product innovation guidance, and attribution studies connecting sustainability attributes to growth.

Strategic partnerships Past collaborations with NPD Group, BC G and data partners like InfoSum highlight a pattern of collaboration and co-created solutions, presenting opportunities to propose joint offerings, data collaborations, and expanded go-to-market motions with complementary firms.