Expansion and refurbishment Capitalize on the ongoing £250 million refurbishment across Principal and De Vere properties to offer targeted renovation and operating efficiency solutions, including sustainable modernization, energy management, and guest experience enhancements.

Ownership and growth Following the Starwood Capital Group acquisition in late 2022, there is potential to present financial optimization services, asset management support, and premium branding partnerships to align with the new ownership and investor expectations.

Digital and analytics Leverage their tech stack and digital presence to propose advanced analytics, website optimization, targeting, and CRM integrations to improve direct bookings, channel performance, and guest segmentation.

Portfolio and partnerships With a diverse portfolio spanning city-center Principal properties and countryside De Vere estates, there are opportunities for managed services, F&B optimization, event and wedding packages, and cross-property loyalty initiatives.

Financial health and scale Revenue in the range of tens of millions positions the company as a mid-market hotel operator suitable for cost containment programs, procurement consolidation, and scalable technology investments that deliver ROI across multiple properties.