Insights

Expansion Opportunities Apex Hotels has grown to nine properties across the UK with recent acquisitions and renovations, indicating a willingness to invest in capacity and guest experience. This presents cross-sell potential for loyalty programs, corporate partnerships, and expanded event catering across multiple locations.

Private Ownership Privately owned and independently minded with a focus on preserving guest experience suggests a favorable environment for customized B2B partnerships, bespoke group bookings, and flexible contract terms tailored to mid-market corporate clients and travel management companies.

Talent & Training Recent university partnerships and staff hirings highlight a growth trajectory in human capital. This creates opportunities to offer recruitment services, staff training collaborations, and hospitality technology pilots that align with their wellbeing certification and workforce development goals.

Tech Stack Active use of modern platforms (Google Ads, Looker, Microsoft 365/Azure, Wrike, OneTrust) indicates openness to analytics-driven marketing, security/compliance, and operations optimization. Upsell options include advanced analytics dashboards, CRM/marketing automation, and ESG compliance tools.

Sustainability & Awards Recognition for staff wellbeing and ongoing renovations (e.g., Vineyard Group acquisition and Pine Trees at Pitlochry) signal a focus on quality, sustainability, and guest experience. Opportunities exist in energy management, supplier sustainability programs, and wellness-focused guest services.

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Apex Hotels Tech Stack

Apex Hotels uses 8 technology products and services including Google Ads, Looker, Microsoft Clarity, and more. Explore Apex Hotels's tech stack below.

Google Ads
Advertising
Looker
Analytics
Microsoft Clarity
Analytics
iCIMS
Applicant Tracking Systems
OneTrust
Cookie Compliance
Microsoft 365
Email
Microsoft Azure
Platform As A Service
Wrike
Team Collaboration

Media & News

Apex Hotels's Email Address Formats

Apex Hotels uses at least 4 email formats:

Apex Hotels Email Formats	Example	Percentage
First.Last@apexhotels.co.uk	John.Doe@apexhotels.co.uk	95%
First.Middle@apexhotels.co.uk	John.Michael@apexhotels.co.uk	2%
FLast@apexhotels.co.uk	JDoe@apexhotels.co.uk	2%
First@apexhotels.co.uk	John@apexhotels.co.uk	1%

Frequently Asked Questions

What is Apex Hotels's phone number?

You can contact Apex Hotels's main corporate office by phone at

+1-44138222****

. For more prospecting data, LeadIQ has access to up-to-date and accurate contact information within our platform. Find, capture, and sync contact data to your CRM and sales tools in one click.

What is Apex Hotels's official website and social media links?

Apex Hotels's official website is apexhotels.co.uk and has social profiles on LinkedIn.

How much revenue does Apex Hotels generate?

As of August 2026, Apex Hotels's annual revenue is estimated to be $25M - $50M.

What is Apex Hotels's NAICS code?

Apex Hotels's NAICS code is 7211 - Traveler Accommodation.

How many employees does Apex Hotels have currently?

As of August 2026, Apex Hotels has approximately 550 employees across 4 continents, including Europe, Asia and North America. Key team members include President: D. F., Head Of Supply Chain: M. C. W. and Head Of Marketing & Brand Communications: E. R. Explore Apex Hotels's employee directory with LeadIQ.

What industry does Apex Hotels belong to?

Apex Hotels operates in the Hospitality industry.

What technology does Apex Hotels use?

Apex Hotels's tech stack includes Google Ads, Looker, Microsoft Clarity, iCIMS, OneTrust, Microsoft 365, Microsoft Azure and Wrike.

What is Apex Hotels's email format?

Apex Hotels's email format typically follows the pattern of First.Last@apexhotels.co.uk. Find more Apex Hotels email formats with LeadIQ.

When was Apex Hotels founded?

Apex Hotels was founded in 1996.

Apex Hotels

Q: What is Apex Hotels's official website and social media links?

Apex Hotels's official website is apexhotels.co.uk. Apex Hotels has social profiles on LinkedIn.

Q: How many employees does Apex Hotels have currently?

Apex Hotels has approximately 550 employees.

Q: What technology does Apex Hotels use?

Apex Hotels's tech stack includes GoDaddy, Apex Central, Stripe, Twitter, Google AdSense.

Q: What is Apex Hotels's NAICS code?

Apex Hotels's NAICS code is 7211 (Traveler Accommodation).

HospitalityScotland, United Kingdom501-1000 Employees

Apex Hotels is a privately owned hospitality group that operates a portfolio of nine hotels across the UK, with roots in Scotland. Its first property opened in Edinburgh's Grassmarket in 1996, and the company has since expanded to locations in Edinburgh, Glasgow, Dundee, Dunblane, London, and Bath, each with its own character. The hotels offer spacious rooms, on-site bars and restaurants, spa facilities, and flexible event spaces to accommodate both leisure and business needs. Based in Edinburgh, the group is a mid-sized operator within the hospitality sector, balancing growth with a consistent guest experience. In 2024 Apex Hotels expanded through the acquisition of The Vineyard Group, indicating ongoing portfolio growth. The company remains privately owned and independently minded as it develops its properties and partnerships while maintaining its core focus on hospitality.