Petal Employee Directory
Financial ServicesNew York, United States51-200 Employees
Petal operates in the financial services sector with a focus on helping individuals build credit and manage their borrowing responsibly. The company leverages technology to translate banking history into a Cash Score that reflects income, spending, and savings, providing an alternative view of creditworthiness. This scoring approach can allow people who have no prior credit history to qualify for a Petal credit card. By profiling credit risk through everyday financial behavior rather than past credit events, Petal aims to expand access to responsible credit. The company is based in New York, New York, and is described as a mid-sized organization. In 2024, Petal was acquired by Empower Finance, a development that integrates its card products and credit assessment approach with Empower's broader platform.