Subscription Advantage Leverage ON THAT ASS’s existing monthly underwear drop model and 840k memberships to explore cross-sell partnerships, premium add-ons, or limited edition collaborations with compatible brands to boost average order value and retention.

European Reach Target expansion and channel partnerships across their 18-country European footprint, focusing on localized campaigns, currency-friendly offers, and regional influencer collaborations to accelerate new member acquisition and reduce CAC.

Tech Stack Utilize their data-driven approach and tech stack (Talend, OneTrust, dc.js, Adobe After Effects, Criteo) to build targeted re-engagement campaigns, lifecycle messaging, and personalized product recommendations for current members and lapsed users.

Growth Benchmark Position ON THAT ASS as a fast-growing e-commerce platform with a relatively small revenue base; propose pilot programs or limited-time bundles with measurable ROI to convert a portion of their 840k membership base into higher-spend customers.

Sustainability & DTC Highlight opportunities around sustainable packaging, ethical sourcing disclosures, and exclusive sustainable collections as a differentiator to attract ESG-minded customers and premium partners while potentially unlocking new marketing channels.