Insights

Expanding Market Presence Under Armour is actively participating in international events such as the Singapore EXPO and partnering with global brands like LIV Golf, indicating an opportunity to offer localized marketing solutions, event sponsorships, and strategic collaborations to enhance brand visibility and consumer engagement.

Cybersecurity Enhancement Recent cyberattack investigations and data breaches reveal a need for robust cybersecurity and data protection services, presenting a sales opportunity in providing advanced security solutions to protect customer information and maintain brand trust.

Sustainability Initiatives Under Armour’s commitment to acting sustainably aligns with eco-friendly product development and supply chain solutions, opening avenues for offering sustainable manufacturing partners, green logistics, and environmentally responsible materials.

Technology Integration With their use of various tech stack components including SQL, Appium, and Cisco Meraki, there is potential to introduce innovative retail technology solutions, such as advanced data analytics, automation, and IoT integrations, to optimize operations and customer experiences.

Financial and Data Services Given recent issues with misleading financial forecasts and data breaches, Under Armour may benefit from comprehensive financial consulting, audit services, and advanced data management and security solutions, offering stability and enhanced compliance solutions to support corporate growth.

Under Armour Tech Stack

Under Armour uses 8 technology products and services including DoubleClick, Dome9, SQL, and more. Explore Under Armour's tech stack below.

  • DoubleClick
    Ad Exchanges
  • Dome9
    Cloud Infrastructure Computing
  • SQL
    Database
  • Articulate Storyline
    Education Management
  • jQuery
    Javascript Libraries
  • Cisco Meraki
    Network Hardware
  • Infegy
    Social Media Marketing Software
  • Appium
    Testing And Qa

Media & News

Under Armour's Email Address Formats

Under Armour uses at least 2 format(s):
Under Armour Email FormatsExamplePercentage
FLast@underarmour.comJDoe@underarmour.com
63%
First.Last@underarmour.comJohn.Doe@underarmour.com
33%
LFirst@underarmour.comDJohn@underarmour.com
2%
FirstLast@underarmour.comJohnDoe@underarmour.com
2%
FLast@ua.comJDoe@ua.com
61%
First.Last@ua.comJohn.Doe@ua.com
23%
FiLast@ua.comJoDoe@ua.com
4%
Last.F@ua.comDoe.J@ua.com
3%
LFirst@ua.comDJohn@ua.com
2%
FMiddleLast@ua.comJMichaelDoe@ua.com
1%
LastFi@ua.comDoeJo@ua.com
1%
First-Last@ua.comJohn-Doe@ua.com
1%
F.Last@ua.comJ.Doe@ua.com
1%
L.First@ua.comD.John@ua.com
1%
First.L@ua.comJohn.D@ua.com
1%
FirstLas@ua.comJohnDoe@ua.com
1%

Frequently Asked Questions

Where is Under Armour's headquarters located?

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Under Armour's main headquarters is located at 101 Performance Drive Baltimore, Maryland 21230 United States. The company has employees across 6 continents, including North AmericaAsiaEurope.

What is Under Armour's phone number?

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You can contact Under Armour's main corporate office by phone at . For more prospecting data, LeadIQ has access to up-to-date and accurate contact information within our platform. Find, capture, and sync contact data to your CRM and sales tools in one click.

What is Under Armour's stock symbol?

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Under Armour is a publicly traded company; the company's stock symbol is UAA.

What is Under Armour's official website and social media links?

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Under Armour's official website is underarmour.com and has social profiles on LinkedInCrunchbase.

How much revenue does Under Armour generate?

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As of February 2026, Under Armour's annual revenue is estimated to be $5.9B.

What is Under Armour's NAICS code?

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Under Armour's NAICS code is 448 - Clothing and Clothing Accessories Stores.

How many employees does Under Armour have currently?

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As of February 2026, Under Armour has approximately 13K employees across 6 continents, including North AmericaAsiaEurope. Key team members include Chief Executive Officer: B. P.Chief Executive Officer: B. W.Chief Executive Officer And Founder: C. G.. Explore Under Armour's employee directory with LeadIQ.

What industry does Under Armour belong to?

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Under Armour operates in the Retail Apparel and Fashion industry.

What technology does Under Armour use?

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Under Armour's tech stack includes DoubleClickDome9SQLArticulate StorylinejQueryCisco MerakiInfegyAppium.

What is Under Armour's email format?

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Under Armour's email format typically follows the pattern of FLast@underarmour.com. Find more Under Armour email formats with LeadIQ.

When was Under Armour founded?

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Under Armour was founded in 1996.

Under Armour

Retail Apparel and FashionMaryland, United States10001+ Employees

Under Armour is obsessed with being better, stronger, and more focused than anyone else out there.  

Our mission: to make athletes better. 

Our vision: to inspire you with performance solutions you never knew you needed and can’t imagine living without. 

Our values define and unite us, the beliefs that are the red thread that connect everyone at Under Armour. Our values are rallying cries, reminding us why we’re here, and fueling everything we do. 

LOVE ATHLETES 

We believe in waking up every morning to make athletes legendary. From the best of the best to the ones just getting started, we put the athlete at the center of everything we do. We create fearlessly with the courage and conviction to defy convention. We innovate by taking bold and smart risks. We show up big where athletes train, compete, and recover. 

CELEBRATE THE WINS 

We believe our victories, big and small, bring us together as a team. We celebrate our accomplishments, giving credit where it's due. We take time to have fun. We channel past successes to inspire our next win. 

STAND FOR EQUALITY 

We believe sport is the great unifier. We don't sit on the sidelines; we speak up for fairness and equity. We treat each other with respect. We apply different perspectives in our work. We come together as a force for good to serve the communities we represent. 

ACT SUSTAINABLY 

We believe our work is not just what we do but how we do it. We work ethically and efficiently to perfect performance while reusing the Earth's resources. We seek new information to develop lasting solutions. We protect our planet for all who now play, and all who will play, on our home field. 

FIGHT ON TOGETHER 

We believe strength is built through tackling adversity. We act with an enterprise mindset in the best interest of the Brand. We help each other overcome obstacles. We act with integrity, have honest conversations and grow over mistakes. We approach challenges with positive intent and never quit.

Section iconCompany Overview

Headquarters
101 Performance Drive Baltimore, Maryland 21230 United States
Phone number
Stock Symbol
UAA
NAICS Code
448 - Clothing and Clothing Accessories Stores
Founded
1996
Employees
10001+

Section iconFunding & Financials

  • $1B$10B

    Under Armour's revenue is estimated to be in the range of $1B$10B

Section iconFunding & Financials

  • $1B$10B

    Under Armour's revenue is estimated to be in the range of $1B$10B

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