Under Armour

Retail Apparel and FashionMaryland, United States10001+ Employees

Under Armour operates in the retail apparel and fashion sector with a focus on performance-driven athletic gear and solutions. The company frames its purpose around making athletes better, placing athletes at the center of its work across skill levels and aiming to offer performance concepts that customers might not yet know they need. It is based in Baltimore, Maryland.

Its culture is expressed through values such as prioritizing athletes, celebrating wins, standing for equality, acting sustainably, and tackling challenges together. In June 2026, the company expanded its presence in Baltimore and announced the closure of its Portland flagship office, moving some operations to its headquarters in Baltimore.

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