Target Market Fit Potential sales opportunity by targeting niche manufacturers in need of flexographic printing and converting services for fast turnaround, short and long runs, and substrate versatility including paper, films, and nonwovens.

Value Add Leverage Position Nichols Paper as a one-stop shop for value added services such as laminating, slitting and rewinding, creping, waxing, and sheeting to simplify customers’ packaging and product wrap needs.

Product Development Support Emphasize collaboration from concept to production to attract brands launching new products that require print challenges resolved and accurate color with flexible run sizes.

Lean and Flexible Highlight capability for short lead times and flexible production solutions to win contracts from small to mid-sized firms seeking responsive print partners within the paper, film, and nonwoven spaces.

Growth Through Tech Leverage digital presence and proximity to customers by showcasing tech stack and project capabilities to prospects exploring streamlined ordering, online inquiries, and efficient project management via iCIMS, WordPress, and related tools.