Award-winning credibility MG OMD is part of Omnicom Media and has a track record of industry-leading awards, including being the most awarded media agency in IPA Effectiveness Awards and Thinkbox TV Planning Awards, with multiple Agency of the Year accolades. This strong credibility can be leveraged to win larger, multi-market, senior-level engagements and to justify premium pricing or expanded scope.

Sustainability partnerships Recent collaboration with Ad Net Zero and joint climate initiatives with Media Trust highlight MG OMD’s focus on sustainable advertising. This presents opportunities to upsell sustainability-led media strategies, compliant supply chain practices, and green media certifications for clients with ESG mandates.

Data and tech leverage MG OMD emphasizes data-driven, future-ready media solutions and maintains a tech stack that includes data and collaboration tools such as iCIMS, NoSQL, Open Graph, and Microsoft 365. Sell opportunities exist in advanced analytics, programmatic excellence, and AI-enabled planning to optimize ROI for existing clients and attract data-heavy brands.

Awards and leadership visibility Consistent recognition as Agency of the Year and performance on global and regional awards signals strong leadership and client trust. This can be used to pursue flagship, multi-market retainers, sponsorships, and strategic advisory services with brands seeking premier agency partnerships.

Growth-ready footprint With a sizeable workforce and affiliation to Omnicom Media, MG OMD is well-positioned to scale regional programs, integrate cross-network capabilities, and coordinate complex media buys across markets. This enables cross-sell of integrated media solutions, from strategy and planning to activation and measurement, for multinational clients.