Canadian focused Target expansion opportunities with strengthening ties to major Canadian brands across Montreal, Toronto and Vancouver, leveraging Media Experts’ local market knowledge and IPG Mediabrands network to win more national campaigns.

Integrated media Position cross-channel offerings including digital, social (Twitter), programmatic (DoubleClick Bid Manager), and analytics integrations to upsell end-to-end campaigns for large advertisers looking to consolidate media partners.

Technology edge Highlight access to advanced tools and data capabilities such as AI-assisted analytics from campaigns (as seen with Bell Canada partnerships and GA360 emphasis) to pitch measurable ROI and closed-loop attribution for clients seeking performance improvements.

Brand partnerships Leverage existing collaborations with BMW Canada and other major brands to showcase case studies, offering tiered or co-branded content solutions that can attract similar category leaders in automotive, tech, and consumer goods.

Growth potential Capitalize on Media Experts’ 2019–2023 activity and leadership positioning to propose scalable mid-market to large-brand packages, emphasizing end-to-end client solutions, data onboarding, and creative storytelling through integrated media formats.