Marketing Science Institute Employee Directory
Advertising ServicesNew York, United States11-50 Employees
The Marketing Science Institute (MSI) is a nonprofit, membership-based organization founded in 1961 and based in New York, New York. It focuses on bridging academic marketing theory and business practice by connecting a network of marketing scholars from leading business schools with practitioners from more than 70 major companies. Through events, publications, and networking, MSI aims to support professional development and improve marketing decision making for its members and their organizations. MSI operates within the advertising services ecosystem, emphasizing research-driven insights as the basis for its activities. Its value lies in providing access to high-quality content and collaboration opportunities that help members stay current with marketing thought and apply scientific perspectives to real-world marketing challenges. Recent developments include leadership changes and ongoing events and competitions that highlight its role as a forum for advancing marketing science in practice.