Strategic leadership MSI is appointing new Co-Executive Directors (PK Kannan and Wendy Moe) effective July 1, 2026, signaling a potential shift in strategic direction and funding priorities that could open conversations about research partnerships, sponsorships, and targeted programs.

Nonprofit research network As a nonprofit with an expansive network of academics and practitioners across 70+ leading companies, MSI presents opportunities for sponsored research, exclusive roundtables, and impact-focused collaborations with marketing science vendors and training providers.

Impactful events MSI emphasizes high-quality events, publications, and networking to advance marketing decision-making, creating openings for event sponsorships, content collaborations, and retargeted outreach to its member companies.

Technology footprint MSI relies on WordPress, Salesforce, Pardot, Marketing Cloud, and security/CDN tools, suggesting opportunities for marketing technology audits, CRM optimization projects, and targeted software partnerships.

Growth and visibility With revenue in the mid-range for professional associations and ongoing news about leadership appointments and awards, there is potential for thought leadership programs, research grants, and pilot studies that raise MSI’s visibility while showcasing customer success stories.