Nordic Store Network KICKS operates a broad Nordic store network with 228 stores and localized e-commerce across Sweden, Norway and Finland. This scale enables scalable in-store activations, cross-border promotions, and rapid pilot testing for new brands or concepts, with the potential to tailor assortments by country and region.

Loyalty Club Power Its KICKS Beauty Club reaches over 3.8 million members, offering a highly valuable CRM asset for personalized campaigns, loyalty-driven launches, and data-driven merchandising. Opportunities for partners include co-branded promotions, exclusive product launches, loyalty rewards programs, and leveraging the KICKS Beauty Talks community for influencer and community marketing.

Omnichannel Advantage An established omnichannel model allows seamless customer journeys between online and in-store experiences, enabling unified promotions and guidance from professional beauty experts. Potential sales opportunities include providing AI-powered product recommendations, content optimization, seamless checkout tech, and white-labeled digital tools for brand storytelling across channels.

Digital Signage & Tech Digital signage presence across 230 stores with 1,300 screens demonstrates openness to tech-enabled merchandising and dynamic content. Combined with a tech stack including OpenAI and Google, there is room to offer AI-generated marketing assets, personalized in-store messaging, and analytics to optimize promotions and inventory across markets.

Brand & Market Potential KICKS carries a diverse catalog of 25,000 products from over 300 brands, backed by a leading Nordic position and parent group Matas A/S. This creates strong opportunities for exclusive SKUs, private-label partnerships, multi-country launches, and data-backed brand presentations to tailor assortments to Nordic consumer trends.