Initiative Employee Directory
Advertising ServicesNew York, United States1001-5000 Employees
Initiative is an advertising services company headquartered in New York, with an address at 100 West 33rd Street, 4th Floor, New York, NY 10017, United States. The firm operates within the Advertising Services industry and has a workforce of between 1,001 and 5,000 employees. It is part of Omnicom Media and emphasizes media-led strategies to support brand growth and shape the brand's consumer experience. Initiative counts Nike, Volvo, Amazon, Constellation Brands, Merck, Anthropic, Paramount, and T-Mobile among its clients. The company prioritizes media responsibility, including diversity, brand safety, and sustainability, and maintains a website at initiative.com.