Loyal Customer Base Leverage Impact's long-standing presence serving retailers and hospitality businesses to deepen wallet share through tailored pricing, bundles, and replenishment programs for POS, printers, and restaurant supplies.

Consumables Upsell Expand beyond hardware by cross-selling toner, printer paper, receipt rolls, and related maintenance services to existing customers, increasing average order value and stickiness.

Speed and Value Highlight fast delivery and competitive pricing as differentiators to attract small and mid-size retailers and eateries, and offer recurring ordering and volume discounts to lock in loyalty.

Scalable Channels Given a lean team, pursue scalable channels such as self-serve online ordering, automated reordering, and strategic distributor or reseller partnerships to broaden reach without heavy headcount; explore procurement system integrations.

Hospitality Focus Target the hospitality sector's ongoing POS upgrades and offer sustainable options like recycled paper and eco-friendly toners to meet demand and differentiate from larger suppliers.