Global Market Presence With over 5,400 sports stores across 42 countries and a turnover exceeding EUR 14 billion, IIC-INTERSPORT has significant international reach, presenting ample opportunities to tailor sales strategies for diverse markets and regional partners.

Strategic Partnerships Recent collaborations with brands like EA SPORTS FC and international events such as the IHF Men's World Championship enhance brand visibility and consumer engagement, offering avenues to promote complementary products or exclusive deals in sports and gaming segments.

New CEO Appointment The recent appointment of Tom Foley as CEO signals a focus on strategic expansion and innovation, enabling proactive outreach to innovative suppliers or technology providers aligned with future growth initiatives.

Digital Engagement Partnerships with digital gaming brands and active participation in international sporting events suggest opportunities to develop digital sales channels, online marketing, and e-commerce collaborations to reach sports enthusiasts globally.

Operational Expansion The opening of new stores in key markets such as Sweden indicates ongoing expansion efforts, providing sales teams the chance to explore new business partnerships, regional distributors, and localized product offerings to capitalize on emerging markets.