Longstanding value Horizon Paper Co., Inc. has a multi-decade track record since 1978, indicating stable customer relationships and potential for upsell through value-added services such as inventory management, consumption analysis, and print contract analysis.

Value-added services Their sales team emphasizes expert knowledge in paper trends and proactive pricing strategies, presenting opportunities to position additional analytics, sustainable sourcing options, and contract optimization as premium offerings to current clients.

Sustainable sourcing As a paper and forest products manufacturer with a focus on fair representation, there is potential to expand into greener product lines, certified materials, and waste-reduction programs that align with client sustainability goals.

Mid-market focus With 11-50 employees and a revenue range of 10-25M, Horizon appears to serve small to mid-market customers, suggesting sales plays around scalable supply solutions, bundled services, and attractive pricing for growing businesses.

Tech-enabled outreach Their tech stack (WordPress, Mailchimp, Office 365, etc.) shows readiness for digital marketing and CRM integration; strategies could include targeted email campaigns, content marketing on paper trends, and automated procurement analytics to drive new opportunities.