Insights

Strong Growth Leverage the growing plant-based, kid and pet-safe home care niche with Good Natured Brand to target retailers and online marketplaces seeking clean-label, family-friendly products that appeal to health-conscious households.

Modern Tech Capitalize on their AI-powered innovation and tech stack alignment by proposing data-driven shelf optimization, personalized marketing campaigns, and omnichannel experiences to retailers looking to boost performance and customer engagement.

High Visibility Tap into their substantial social reach and 200M plus impressions to co-create influencer-led campaigns, bundles, or promotions that accelerate trials and drive incremental sales across distribution channels.

Proven Funding Position partnership opportunities backed by $9M in funding and a seasoned ecosystem to entice retailers with scalable growth plans, co-marketing budgets, and joint product development initiatives.

Sustainability Focus Offer sustainability-forward packaging, certifications, and environmental impact storytelling to retailers seeking eco-conscious brands, while aligning with retailer ESG goals and consumer demand for clean living products.

Similar companies to Good Natured Brand

Good Natured Brand Tech Stack

Good Natured Brand uses 8 technology products and services including Shopify, Google Workspace, SendGrid, and more. Explore Good Natured Brand's tech stack below.

Media & News

Good Natured Brand's Email Address Formats

Good Natured Brand uses at least 2 email formats:
Good Natured Brand Email FormatsExamplePercentage
First@florabrands.comJohn@florabrands.com
100%
First@goodnaturedbrand.comJohn@goodnaturedbrand.com
100%

Frequently Asked Questions

What is Good Natured Brand's stock symbol?

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Good Natured Brand is a publicly traded company; the company's stock symbol is FLGC.

What is Good Natured Brand's official website and social media links?

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Good Natured Brand's official website is goodnaturedbrand.com and has social profiles on LinkedIn.

How much revenue does Good Natured Brand generate?

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As of August 2026, Good Natured Brand's annual revenue is estimated to be $50M - $100M.

What is Good Natured Brand's NAICS code?

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Good Natured Brand's NAICS code is 44-45 - Retail Trade.

How many employees does Good Natured Brand have currently?

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As of August 2026, Good Natured Brand has approximately 109 employees across 5 continents, including Asia, North America and Europe. Key team members include Chief Executive Officer: U. K., National Sales Director: M. W. and Associate Growth Manager: E. A. Explore Good Natured Brand's employee directory with LeadIQ.

What industry does Good Natured Brand belong to?

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Good Natured Brand operates in the Retail industry.

What technology does Good Natured Brand use?

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Good Natured Brand's tech stack includes Shopify, Google Workspace, SendGrid, Klaviyo, Apple Pay, Google Pay, PayPal and Venmo.

What is Good Natured Brand's email format?

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Good Natured Brand's email format typically follows the pattern of First@florabrands.com. Find more Good Natured Brand email formats with LeadIQ.

How much funding has Good Natured Brand raised to date?

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As of August 2026, Good Natured Brand has raised $9M in funding. The last funding round occurred on Sep 28, 2022.

When was Good Natured Brand founded?

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Good Natured Brand was founded in 2021.
Good Natured Brand logo

Good Natured Brand

RetailNew York, United States51-200 Employees

Good Natured Brand is a New York City, New York-based retailer that develops plant-based home care products designed to be safe for families and pets. Its product line includes a best-selling Carpet Deodorizer and other family- and pet-safe essentials aimed at keeping homes fresh and clean with natural ingredients. It targets families and households seeking healthier cleaning options, offering products that prioritize safety for kids, pets, and the environment. The brand traces its origins to Maine and a mother's influence, reflecting its plant-based emphasis. The parent company Flora supports Good Natured Brand with leadership drawn from major firms including Goldman Sachs, Google, L'Oreal, Amazon, and Walmart, leveraging diverse expertise to guide operations and innovation.

Section iconCompany Overview

Stock Symbol
FLGC
NAICS Code
44-45 - Retail Trade
Founded
2021
Employees
51-200

Section iconFunding & Financials

  • $9M

    Good Natured Brand has raised a total of $9M of funding over 2 rounds. Their latest funding round was raised on Sep 28, 2022 as a Seed.

  • $50M - $100M

    Good Natured Brand's revenue is estimated to be in the range of $50M - $100M

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