Good Natured Brand Email Format
RetailNew York, United States51-200 Employees
Good Natured Brand is a New York City, New York-based retailer that develops plant-based home care products designed to be safe for families and pets. Its product line includes a best-selling Carpet Deodorizer and other family- and pet-safe essentials aimed at keeping homes fresh and clean with natural ingredients. It targets families and households seeking healthier cleaning options, offering products that prioritize safety for kids, pets, and the environment. The brand traces its origins to Maine and a mother's influence, reflecting its plant-based emphasis. The parent company Flora supports Good Natured Brand with leadership drawn from major firms including Goldman Sachs, Google, L'Oreal, Amazon, and Walmart, leveraging diverse expertise to guide operations and innovation.