Insights

Global Expansion Fix & Fogg has demonstrated rapid international growth with a notable USA launch and NASA collaboration, indicating strong market appetite for premium peanut butter variants and potential for cross-border distribution partnerships and co-branding opportunities.

Emerging Product Line Recent launches in the USA such as Nut Butter with NASA and Spice-forward varieties suggest openness to innovative, high-margin product extensions that can be leveraged in collaborations with specialty retailers, coffee shops, and experiential food channels.

Digital Engagement A tech stack featuring Klaviyo, Google Analytics, and TikTok pixel indicates active digital marketing and direct-to-consumer potential; partner with Fix & Fogg on influencer campaigns, retargeting programs, and data-led wholesale lead generation.

Award-Winning Momentum Recognition like the CAPE Best Emerging Business Award signals credibility with distributors and retailers; leverage this proof point in pitching to national grocery chains, specialty stores, and foodservice channels seeking growth brands.

SMB Growth Profile With a small team and current revenue under $1M, Fix & Fogg presents an attractive opportunity for scaled distribution in niche channels, private label discussions, and regional partnerships where a nimble, innovative brand can quickly expand.

Similar companies to Fix & Fogg

Fix & Fogg Tech Stack

Fix & Fogg uses 8 technology products and services including Shopify, Google Workspace, Klaviyo, and more. Explore Fix & Fogg's tech stack below.

  • E-commerce
  • Marketing Automation
  • Payment Processing
  • X-XSS-Protection
    Security
  • X-Content-Type-Options
    Web & Portal Technology
  • Google Search Console
    Web Analytics
  • GoDaddy
    Web Hosting

Fix & Fogg's Email Address Formats

Fix & Fogg uses at least 2 email formats:
Fix & Fogg Email FormatsExamplePercentage
First@fixandfogg.co.nzJohn@fixandfogg.co.nz
100%
First@fixandfogg.comJohn@fixandfogg.com
100%

Frequently Asked Questions

What is Fix & Fogg's official website and social media links?

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Fix & Fogg's official website is fixandfogg.com and has social profiles on LinkedIn.

How much revenue does Fix & Fogg generate?

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As of August 2026, Fix & Fogg's annual revenue is estimated to be <$1M.

What is Fix & Fogg's NAICS code?

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Fix & Fogg's NAICS code is 722 - Food Services and Drinking Places.

How many employees does Fix & Fogg have currently?

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As of August 2026, Fix & Fogg has approximately 16 employees across 3 continents, including Oceania, Asia and North America. Key team members include Ceo And Founder: R. J., Chief Operations Officer: T. B. and Marketing Manager: T. E. Explore Fix & Fogg's employee directory with LeadIQ.

What industry does Fix & Fogg belong to?

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Fix & Fogg operates in the Food and Beverage Services industry.

What technology does Fix & Fogg use?

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Fix & Fogg's tech stack includes Shopify, Google Workspace, Klaviyo, Apple Pay, X-XSS-Protection, X-Content-Type-Options, Google Search Console and GoDaddy.

What is Fix & Fogg's email format?

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Fix & Fogg's email format typically follows the pattern of First@fixandfogg.co.nz. Find more Fix & Fogg email formats with LeadIQ.

When was Fix & Fogg founded?

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Fix & Fogg was founded in 2014.
Fix & Fogg logo

Fix & Fogg

Food and Beverage ServicesWellington, New Zealand11-50 Employees

Fix & Fogg is a New Zealand–based producer of peanut butter and related spreads. It is based in Mount Victoria, Wellington, and the founders, Roman and Andrea Jewell, left corporate life to pursue risk-taking and exploration inspired by travel, with the business positioning its products as fuels for active lifestyles and culinary experimentation. The company operates in the food and beverage services sector as a small to mid-sized producer focused on expanding its offerings through new flavors and partnerships.

In 2024, Fix & Fogg expanded into the United States with a Nut Butter launch tied to a NASA collaboration, signaling an effort to enter new markets and contexts.

Section iconCompany Overview

NAICS Code
722 - Food Services and Drinking Places
Founded
2014
Employees
11-50

Section iconFunding & Financials

  • <$1M

    Fix & Fogg's revenue is estimated to be in the range of <$1M

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