Feld Advertising
Advertising ServicesCalifornia, United States11-50 Employees
Feld Advertising is a San Francisco-based agency and production company that specializes in Brand Response television commercials and integrated campaigns. It blends direct-response capability with brand advertising to drive campaigns across TV, CTV, streaming, and integrated media, aiming to acquire profitable customers quickly while building brand preference over time. The firm emphasizes simultaneous commercial testing and a proprietary selling logic, supported by high-quality production with competitive costs per spot. The company notes a track record with a diverse client base, including Abbott Labs, Bank of America, AT&T, and Blue Cross Blue Shield, reflecting its engagement across healthcare, financial services, and insurance sectors. It has produced more than 3,500 commercials, underscoring its depth in Brand Response TV, and is based in historic Jackson Square in downtown San Francisco. In March 2023, Feld Advertising announced the appointment of Sklaroff as Head of Digital to lead the firm's digital expansion.